watch
AR try-on

An in-store augmented reality try-on. Every watch in the catalogue was modelled in 3D and optimised for performance, so the whole collection renders live in AR instead of being animated frame by frame.

The customer puts on a paper wristband with a QR code. Once it is read, the chosen model appears on their own wrist, and every version in the collection can be tried, compared and bought without opening a box.